AI doesn’t replace creative thinking, it enhances it.
I use AI as a collaborative tool that helps me work smarter, not faster for the sake of speed, but more intentionally.

Whether refining a headline, automating content versions, or brainstorming campaign angles, AI allows me to focus on the higher-level ideas: brand voice, emotional resonance, and strategic alignment. It reduces repetitive tasks and expands what's possible without sacrificing human judgment.

In my work, AI complements intuition with data, accelerates workflows without compromising quality, and supports storytelling that’s not only compelling, but personalized, scalable, and relevant.

I completed Cornell University’s Marketing AI Certificate, a program focused on applying machine learning and automation in campaign strategy, audience segmentation, and content personalization.
This training reinforced how to use AI ethically and effectively as a tool to support storytelling, not replace it.

For me, it's not about replacing the creative process, it's about evolving it.